We think that businesses should be part of the solution and aim actively to make this world a better place for all: people, the planet, and wildlife.
Companies under the previous paradigm simply aimed to make a profit. This all-for-profit mentality frequently came at the price of workers, the community, and the environment. As we enter the first decades of the twenty-first century, we are approaching a tipping point in many domains. The environment is changing, populations are increasing, and people are becoming increasingly disenfranchised from wealth and social services.
Governments simply aren’t keeping up with the changes that are sorely needed to handle today’s problems. That is where a new sort of business model can become an extremely strong instrument.
Here at Baboo we went through the process of certifying as a B-Corporation, as we firmly believe that we must be the change we wish to see in the world.
Check-out Baboo profile on the B-Corporation Database: Baboo Travel PBC – Certified B Corporation.
WE ENVISION A GLOBAL ECONOMY THAT USES BUSINESS AS A FORCE FOR GOOD. THIS ECONOMY IS COMPRISED OF A NEW TYPE OF CORPORATION – THE B CORPORATION – WHICH IS PURPOSE-DRIVEN AND CREATES BENEFIT FOR ALL STAKEHOLDERS, NOT JUST SHAREHOLDERS. AS B CORPORATIONS AND LEADERS OF THIS EMERGING ECONOMY, WE BELIEVE: THAT WE MUST BE THE CHANGE WE SEEK IN THE WORLD. THAT ALL BUSINESS OUGHT TO BE CONDUCTED AS IF PEOPLE AND PLACE MATTER. THAT, THROUGH THEIR PRODUCTS, PRACTICES, AND PROFITS, BUSINESSES SHOULD ASPIRE TO DO NO HARM AND BENEFIT ALL. TO DO SO REQUIRES THAT WE ACT WITH THE UNDERSTANDING THAT WE ARE EACH DEPENDENT UPON ANOTHER AND THUS RESPONSIBLE FOR EACH OTHER AND FUTURE GENERATIONS.
Businesses should strive to cause no harm and benefit all through their products, practices, and earnings.
All business ought to be conducted as if people and place mattered.
We are each dependent upon another, and thus responsible for each other and future generations.
Only B-Corp accreditation measures a company’s overall social and environmental performance. The B Impact Assessment measures our company’s impact on our employees, community, environment, and customers. It shows that our company’s supply chain, input materials, charitable donations, and employee benefits all meet B Corp standards.
Transparency and accountability standards are beneficial. B Corp Certification commits us to considering stakeholder impact in the long run by incorporating it into our organization’s legal framework.
Lead a movement
B Corps created performance standards and legal structures that are used by thousands of other businesses worldwide.
Build relationships
By becoming a B-Corp, we join a community of leaders who believe business can solve social and environmental issues.
Attract talent
Increasingly, employees choose employers based on the positive impact their work creates and how well they treat their team.
Improve impact
Through the B-Assessment, we have a tool for setting improvement goals, make a difference in the world, and monitor progress.
Amplify voice
The B-Corporation Certification’s third-party validation helps our company stand out and support our mission.
Protect mission
B-Corp our mission during capital raises and leadership changes, and gives us more options for sale and liquidity.